Growing
ownership of multiple consumer electronic products such as laptops,
smartphones, and digital cameras in North America has provided the
necessary thrust to high-capacity power banks. Furthermore, an
increase in the numbers of power outage incidences, owing to rise in
both weather-related and non-weather-related disasters, has triggered
the demand for high-capacity power backup solutions. The growing
preference for green energy adoption and high power efficiency in
industrial applications is expected to offer sound opportunities for
the growth of high-capacity solar banks over the forecast period. A
potential challenge faced by the high-capacity power banks market in
North America is the lack of product differentiation, which is
expected to force manufacturers in the region to compete on price,
thereby eroding profit margins. Thus, a potential opportunity for
manufactures in the region lies in product enhancement to meet
multi-application needs.
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Industrial/B2B
was the largest end-use segment, accounting for 64.3% of the overall
revenue of the power banks market in North America in 2014. The
segment is expected to remain the dominant application segment in
terms of revenue throughout the forecast period, witnessing strong
growth especially in the first half of the forecast period. Over the
forecast period from 2015 to 2022, industrial applications including
healthcare, resource extraction, and foreign aid is expected to
record higher growth rates, each expected to expand at a CAGR of
approximately 19.3% over the forecast period.
Power banks with
capacities ranging from 20,000 mAh to 80,000 mAh accounted for the
majority of the market revenue in 2014, and are expected to exhibit
comparatively robust growth over the forecast period owing to
collective demand from industrial and consumer spaces. In terms of
product type, the power banks market in North America was dominated
by the portable power banks segment in 2014. However, over the
forecast period, their solar equivalents are expected to witness the
highest growth, acquiring 42.1% of market revenue by 2022. The
high-capacity power banks segment in North America is nascent. Major
industry participants include Gridless Power Corporation, Goal Zero
Corporation, Anker, Limefuel, LLC, Sony Corporation, and IEC
Technology, LLC.
The
report analyzes the power banks market in North America, and provides
estimates in terms of revenue (US$ Mn) from 2012 to 2022. Market
estimates on the basis of application, power rating, and product type
have also been provided for the region. The market has been segmented
as follows:
North
America Power Banks Market, By Product Type
Portable
Power Banks
Solar
Power Banks
North
America Power Banks Market, By Power Rating:
20,000
mAh to 80,000 mAh
Above
80,000 mAh
North
America Power Banks Market, By Application:
Industrial/B2B
Disaster
Preparedness/Emergency/Backup
Fire
Fighting/Rescue
Law
Enforcement
Resource
Extraction
Construction
Healthcare
Foreign
Aid
Security
Robotics
Events
Photography
Others
(Telecom, etc.)
Consumer
Electronics
Personal
Use
Backpacking/Camping/Fishing/Hunting/Marine
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